Harmonic recently unveiled a new feature on its VOS360 Ad SaaS platform that aims to revolutionize the way live sports streaming is monetized. These advancements include in-stream advertising with split-screen ad formats, providing new inventory for advertisers and improving monetization strategies for publishers without disrupting sports fans’ viewing.
According to Gil Rudge, senior vice president of video products and solutions at Harmonic, the rising cost of acquiring sports rights has created a need for innovative approaches to monetization. With the introduction of in-stream ads on VOS360 Ad, Harmonic is paving the way for more efficient monetization while ensuring seamless fan engagement during live sporting events.
The VOS360 ad platform offers in-stream advertising through the insertion of new addressable server-side ad formats such as double box and dynamic L-bars. These split-screen ads can be strategically placed at high- or low-action moments of games, either manually or automatically triggered from external data sources. This integration of split-screen inventory within live programming increases brand awareness and increases monetization opportunities for live sports streaming.
Emphasizing quality and user experience, VOS360 Ad delivers in-stream ads with lower latency compared to other solutions. The new split-screen ad formats are fully compatible with the programmatic advertising ecosystem, including traditional ad servers for impression-based sales.
Harmonic’s VOS360 Ad SaaS is an on-premises, standalone server-side ad insertion solution that enables personalized ad delivery to millions of concurrent viewers. With a growing ecosystem of ad technology partners, VOS360 Ad simplifies monetization for service providers by collaborating with companies such as Google Ad Manager, Mirriad and Ekuativ, as well as new partners Bitmovin and RIFF.
