If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.
This is not a drill: The viral Stanley cup “Pink Parade” colorway is finally back in stock, but you don’t want to waste any time snagging yours. The entire Mother’s Day Stanley Quencher Cup collection completely sold out in a matter of days, along with a clean sweep of the recently re-stocked tumbler crossbody holders, but, luckily, the fashionable TikTok-favorite sipping cup arrives right on time to place a special order for mom before May 12.
It’s not the first time “Pink Parade” has needed a re-stock on Stanley.com. The last time it re-entered the chat was back in November 2023 for the holiday season, and now it’s officially back for the summery months ahead. It’s among the most treasured Stanley Quenchers (a great feat considering their blockbusting popularity) with over 13 million views and searches on TikTok. Almost every posted video shows users rejoicing in the fact they were finally able to get their hands on the coveted cup, with other lucky owners saying their Stanley Quencher collection is officially complete with the addition of “Pink Parade.”
Described by Stanley as the “boldest, pinkest Quencher” in the beloved line of sippers, it comes washed in a vivid rose tone, with shiny gold accents along the cap and front logo. Plus, it gets a triple-dose of pink, with with bubblegum-blush tones along the handles and cap hinges, and a pink-tinted FlowState lid and reusable straw. It features all the same double-wall vacuum insulation and convenient cupholder compatibility as the original, with a sugary palette that’s sure to brighten anyone’s day.
Trust us, this precious Quencher is bound to sell out by the end of the day, so snag it below for mom — and one for yourself — before it’s gone for good.
Sign up for WWD Shop’s newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to find the products you need to try ASAP.
Why Trust WWD
Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed product selections. Learn more about us here.
Meet the Author
Olivia Cigliano is a Commerce Writer & Producer at Footwear News and WWD where she writes and edits shopping content across fashion, beauty, footwear, TikTok style trends, and more. Cigliano received her bachelor’s degree in journalism from Emerson College, and her byline can be found in publications including Elite Daily and CR Fashion Book. She is currently based in New York City. At WWD, she regularly reports on viral TikTok products and exciting releases from top brands like Stanley.
