The Makeup Erasers I Swear By to Remove a Full Face of Foundation Just Dropped in the Cutest Set to Channel Your ‘Dolce Vita’ Lifestyle This Summer


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You’ve heard of “mob wife winter” and “tomato girl summer,” but this year, Makeup Eraser is taking us to the Amalfi coast, with a summer-chic collection inspired by Italian ceramics and refreshing Limoncello. The TikTok-famous makeup removing towelettes arrive in a travel-ready kit that’s perfect to pack for that European vacay you’ve got on the roster — or for manifesting your very own dolce vita lifestyle at home.

If you’re not yet familiar with the original Makeup Eraser, consider this your cue to hop on the bandwagon. The innovative, cult-favorite towelette has earned over 34 million TikTok views and searches, along with 11,000 five-star reviews on Amazon that deem it a game-changer. The Makeup Eraser is essentially a reusable and ultra-soft microfiber towel that instantly wipes off every layer of makeup — yes, even waterproof mascara — with just the activation of water. It comes in a large size for weekly use as well as adorable kits stocked with themed mini cloths.

The Limoncello collection is the newest installment to the seven-day sets, with each cloth adorned with summery patterns and prints. It also comes equipped with an exclusive lemon-shaped makeup bag that’s perfect for tossing in your beach bag to stash sunscreen, plus a laundry bag to refresh your wipes in the wash. Each of the cloths also comes dual-sided, where one side effortlessly removes makeup, and the other buffs and exfoliates the skin.

WWD Shop editor Olivia Cigliano has sworn by the Makeup Eraser for years. “It’s a holy grail in my beauty routine,” she says. “It actually works like literal magic. The Makeup Eraser is the easiest method I’ve found to remove makeup, which is great because this critical step never feels like a chore. It’s the first step of my evening skin care routine, before following up with a face wash or micellar water for a super thorough cleanse. I find it gentler and more effective than a typical makeup remover wipe (and garners way less waste), and my skin always feels smooth and properly exfoliated afterwards. I toss it in the washing machine with the rest of my bath towels and it comes out fresh and fluffy for another week’s worth of glam. This Limoncello seven-day set is already packed away for my Italian getaway this summer — bellissimo!”

Shop the new Makeup Eraser set below to get into the sunshine-y summer mood, plus more playful seven-day sets to collect for your next getaway.

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Makeup Eraser Limoncello 7-Day Set

Price upon publish date of this article: $25

Shop More Makeup Eraser 7-Day Sets

Makeup Eraser Strawberry Fields 7-Day Set

Amazon Top-Quality Store Badge on Google: 4.5/5 stars

Price upon publish date of this article: $25

Makeup Eraser Coastal Cowgirl 7-Day Set

Amazon Top-Quality Store Badge on Google: 4.5/5 stars

Price upon publish date of this article: $25

Makeup Eraser Coconut 7-Day Set

Amazon Top-Quality Store Badge on Google: 4.5/5 stars

Price upon publish date of this article: $25

Before you go, check out our list of the best TikTok beauty products:

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Meet the Author

Olivia Cigliano is a Commerce Writer & Producer at Footwear News and WWD where she writes and edits shopping content across fashion, beauty, footwear, TikTok style trends, and more. Cigliano received her bachelor’s degree in journalism from Emerson College, and her byline can be found in publications including Elite Daily and CR Fashion Book. She is currently based in New York City. She regularly reports on viral TikTok beauty and exciting releases from top brands.





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