The Makeup Erasers I Swear By to Remove a Full Face of Foundation Just Dropped in the Cutest Set to Channel Your ‘Dolce Vita’ Lifestyle This Summer

1 May 2024

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You’ve heard of “mob wife winter” and “tomato girl summer,” but this year, Makeup Eraser is taking us to the Amalfi coast, with a summer-chic collection inspired by Italian ceramics and refreshing Limoncello. The TikTok-famous makeup removing towelettes arrive in a travel-ready kit that’s perfect to pack for that European vacay you’ve got on the roster — or for manifesting your very own dolce vita lifestyle at home.

If you’re not yet familiar with the original Makeup Eraser, consider this your cue to hop on the bandwagon. The innovative, cult-favorite towelette has earned over 34 million TikTok views and searches, along with 11,000 five-star reviews on Amazon that deem it a game-changer. The Makeup Eraser is essentially a reusable and ultra-soft microfiber towel that instantly wipes off every layer of makeup — yes, even waterproof mascara — with just the activation of water. It comes in a large size for weekly use as well as adorable kits stocked with themed mini cloths.

The Limoncello collection is the newest installment to the seven-day sets, with each cloth adorned with summery patterns and prints. It also comes equipped with an exclusive lemon-shaped makeup bag that’s perfect for tossing in your beach bag to stash sunscreen, plus a laundry bag to refresh your wipes in the wash. Each of the cloths also comes dual-sided, where one side effortlessly removes makeup, and the other buffs and exfoliates the skin.

WWD Shop editor Olivia Cigliano has sworn by the Makeup Eraser for years. “It’s a holy grail in my beauty routine,” she says. “It actually works like literal magic. The Makeup Eraser is the easiest method I’ve found to remove makeup, which is great because this critical step never feels like a chore. It’s the first step of my evening skin care routine, before following up with a face wash or micellar water for a super thorough cleanse. I find it gentler and more effective than a typical makeup remover wipe (and garners way less waste), and my skin always feels smooth and properly exfoliated afterwards. I toss it in the washing machine with the rest of my bath towels and it comes out fresh and fluffy for another week’s worth of glam. This Limoncello seven-day set is already packed away for my Italian getaway this summer — bellissimo!”